Have you forgotten to account for colour in your shots?

Photographers often forget the importance of colour.

Painters and artists live their artistic lives with colour and ruthlessly use it. Photographers often forget that they can take pictures to emphasize and manipulate the colours they see. Here is an exciting video that opens up some avenues for you to explore in the world of colour.

In a previous post I have pointed out that colour can have specific cultural and social contexts as well as impacting us as biological organisms. Colour has meaning for who we are and it affects our behaviour. Pretty significant stuff! So, it makes sense to have an understanding of the impact colour can have when we take a photograph. Colour is an intimate part of the message we pass when we take a photograph. If you want proof of this then just see how many deep red and orange sunsets adorn photography websites world-wide.

By way of introduction to the video the authors say…

Color is one of the fundamental elements of our existence, and defines our world in such deep ways that its effects are nearly imperceptible. It intersects the worlds of art, psychology, culture, and more, creating meaning and influencing behavior every step of the way. Most fascinating are the choices we make, both subconsciously and consciously, to use color to impact each other and reflect our internal states. Whether in the micro-sense with the choice of an article of clothing, or the macro-sense where cultures on the whole embrace color trends at the scale of decades, color is a signifier of our motives and deepest feelings.
PBSoffbook – Oct 18, 2012 – Published on YouTube

More information on the content of this video can be found here  External link - opens new tab/page.
Produced by Kornhaber Brown  External link - opens new tab/page.


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